RUGBY WINE ESTATE

A newly established wine distillery in the historic town of Rugby, England, founded in 2024, sought a distinctive identity and branding that would resonate with its heritage and core audience.

Brief:
The objective was to create a logo and branding that encapsulates the rich history and origins of the sport of rugby, while paying homage to the town of Rugby and its iconic school, where the sport was invented. The target audience consists primarily of men who play rugby, blending a sense of tradition with a contemporary edge to appeal to this dynamic and passionate demographic.